Consumer behavior—how people buy and use goods and services—is a rich field of psychological research, especially for companies trying to sell products to as many potential customers as possible.

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

An undergraduate major in psychology A minimum GPA of 3.0 Other criteria taken into consideration include letters of reference, research activity, work experience, social and professional skills and ...

An undergraduate major or minor in psychology is preferred. The program will also consider other experiences and strengths if the academic background does not contain preparatory experiences. If ...