Major streaming services with NFL rights gained 6.7 million subscribers in September, an 11% increase compared to the league’s offseason, according to data from Antenna. Skydance’s Paramount+, ...

Ali Manning, cofounder and COO of Chalice, writes an opinion piece that curation has become a new label for old ad tech economics.

Is the Open Internet still worth fighting for? The Trade Desk CEO Jeff Green writes that in an AI-driven world, there's a ...

Stay up-to-date with all the coverage coming out of the industry's largest event of the year, from breaking news and sharp analysis, to behind-the-scenes insights. No expensive yacht required.

DSP-level optimization and TrueCPM measurement helps advertisers reduce wasted spend, improve outcomes and use SSP curation ...

The World Cup had a major effect on Coca-Cola’s bottom line, the company revealed in its earnings report Tuesday, offering a glimpse of the larger impact that the tournament had on brands. Henrique ...

The U.S. TV rights for 2030 and 2034 World Cups are now up for grabs, with CNBC reporting FIFA will consolidate the English- and Spanish-language rights into a single package. After FIFA moved the ...

Getting to know your audience is a key part of advertising to them. But audience research has often been a labor- and cost-intensive project, requiring significant overheads to generate useful ...

Quarterly metrics favor performance ads, but top brands are built on storytelling. Why leaders are shifting back to brand marketing in 2026 at ANA Masters of Marketing.

In 2014, inside a windowless ballroom at the Westin hotel in Charlotte, North Carolina, a group of Honda dealers gathered to solve a marketing problem. The Honda Fit had just been redesigned, and the ...

It probably won’t come as a shock to anyone that’s watched a live sports event this year that streaming has increasingly muscled its way into that viewing experience. Emarketer recently released a ...