The World Cup had a major effect on Coca-Cola’s bottom line, the company revealed in its earnings report Tuesday, offering a glimpse of the larger impact that the tournament had on brands. Henrique ...

The U.S. TV rights for 2030 and 2034 World Cups are now up for grabs, with CNBC reporting FIFA will consolidate the English- and Spanish-language rights into a single package. After FIFA moved the ...

I’ve said before and I’ll say it again: for all the discussion about the impact of AI on advertising, the industry still obsesses about the wrong thing — for example, at Cannes. Most of the attention ...

It probably won’t come as a shock to anyone that’s watched a live sports event this year that streaming has increasingly muscled its way into that viewing experience. Emarketer recently released a ...

Agentic AI has recently bubbled into the conversation throughout the ad tech community. A vocal group in particular has been singing its praises; last month, a group of companies launched Ad Context ...

Editor’s note: This story was updated on October 21, 2025, to reflect new sports rights deals since it was originally published. The NBA returns to NBC platforms for the first time in over two decades ...

The growing popularity of AI-powered search features is already upending a two-decade-long symbiotic relationship between Google Search and web publishers. Historically, publishers create content, ...