AI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with ...

Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your ...

AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines ...

When paid social performance begins to decline, your instinct might be to create more ads. That usually means a new variation ...

MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI ...

AI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong ...

Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.

Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied ...

About Kevin Dugan. Kevin Dugan is VP of Analytics & Marketing Intelligence at DMi Partners, where he has spent more than 20 ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...