When it comes to retail media networks, there’s Amazon, Walmart and everyone else. Walmart Connect is taking a direct approach to win over even more advertisers — and they’re bypassing agencies to do ...

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, the London-listed agency ...

Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...

OpenAI’s head of ChatGPT Nick Turley wrote that “[p]ublishers” face an “existential threat” from OpenAI’s products, which, he said, “are largely substitutive, period” and “will get more and more ...

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College ...

OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. The question is: Can execs woo advertisers enough to make good on those ambitions? Just seven months after its initial ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at why ...

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → You know it has been ...