When it comes to retail media networks, there’s Amazon, Walmart and everyone else. Walmart Connect is taking a direct approach to win over even more advertisers — and they’re bypassing agencies to do ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Earlier this week — on Tuesday evening to be precise — ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and ...

Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As the 2026 ...

Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual ...

During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now ...

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions 2026 is gearing up to be the advertising ...

OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. The question is: Can execs woo advertisers enough to make good on those ambitions? Just seven months after its initial ...