Created in collaboration with McCann MENA and Weber Shandwick MENAT, the General Motors campaign brings Chevrolet, GMC and Cadillac together.

Dubai-based independent creative agency Enigma has recognised five team members who have progressed into senior and ...

The creative unlock was a simple play on Jordan itself: turning Jordan into JorDONE. “DONE” became the campaign’s leitmotif, ...

Saudi Arabia and the GCC's creator economy is evolving, with monetisation, audience trust and discovery creating new ...

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform, here are the key highlights.

KFC launches its first global Muse restaurant in Dubai. Ahmed Arafa tells Campaign Middle East about its QXR strategy, ...

UAE-based creative studio Jockamo Barnes brings its philosophy to life through original brands, unconventional products and ...

Spine Marketing Consultancy has been chosen to lead communications, content, social media and strategic marketing for ...

Pepperstone expands its Aston Martin Aramco F1 partnership, naming Fernando Alonso as a global ambassador from 2027.

Snap appoints Nouran Hassan as Head of Communications for MENA and APAC. She joins after nearly eight years leading ...

MMS’ Matheiu Yarak talks to Campaign Middle East about why attention, brand response and commercial outcomes must be ...

Saravana Ramakrishnan explores how experiential marketing can give shoppers a reason to stop, participate and gain value from ...