Rehearsals Launches Human Behavior Bench With Google DeepMind and Kaggle to Measure How Well AI Models Understand Humanity

Rehearsals Engram model outperforms frontier models from Google, Anthropic, OpenAI and SpaceXAI at predicting how real people ...
Forbes

Ask Curious Questions To Understand Behavior Before Trying To Change It

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Sometimes fast, decisive action isn’t the best response. When you see a behavior that you ...
ZDNet

AI models know when they’re being tested – and change their behavior, research shows

New joint safety testing from UK-based nonprofit Apollo Research and OpenAI set out to reduce secretive behaviors like scheming in AI models. What researchers found could complicate promising ...
Forbes

Behavior Change Marketing: Transforming Influence Into Impact

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
aafp.org

Facilitating Health Behavior Change: Easy as ABC

These simple strategies based on self-determination theory can help you maximize your patients’ motivation to change. Facilitating patient behavior change is a constant challenge for primary care ...