The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

Competitive advantage is the goal of strategic change -- which seeks to improve a company's competitive position through improving certain elements such as its cost position and differentiation from ...

Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

It is a tale as old as time: a qualified candidate is ready to be promoted, but it never seems to happen. What if this common problem that leaders experience could be solved with one overlooked ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

When it comes to spending money in your business, not all expenses are created equal. In your business there are certain areas where a small investment can make a leveraged return and there are other ...

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Strategic plans have been subject to a host of critique. They are ridiculed for their dust-gathering character. They are assumed inappropriate for strategy in a complex and uncertain world. And, along ...