National companies need to engage in local store marketing strategic processes to be competitive for local consumers. Local store marketing is the future. National companies have been struggling with ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased competition. One area that is often forgotten, but has the ability to make ...

You are ready to open your newest restaurant location. You’ve upfitted the space, painted, installed, and polished, hired the counter workers, and now you’re just ...

On-premise marketing is also called merchandising or local store marketing. It pertains to in-store marketing that companies use to influence buyers. These marketing strategies are implemented where ...

Dunkin’ Brands, the company which includes Dunkin’ Donuts and Baskin-Robbins in its portfolio, is partnering with HubKonnect to offer marketing solutions driven by artificial intelligence (AI) to its ...

Bojangles' has hired Tammy Kravitz as local store marketing coordinator. She will work to build brand awareness through local store initiatives and community outreach at company-operated stores in the ...

Franchising is a model that allows business owners to grow their businesses and expand the brand. Franchisees buy into a brand that has concept, operations and marketing support. However, franchisees ...

Opinions expressed by Entrepreneur contributors are their own. As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...