The new campaign The Network That Works For You marks McCann’s first creative work for the professional network.

LinkedIn leans into humor to tell a unified story about its products and brand.

See how we separate projection from authenticity in The Direct Message methodology. In late 2024, LinkedIn launched “Know‑How That Sticks,” a social‑first campaign featuring short vertical videos ...

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, ...

LinkedIn has launched a new global brand campaign, ‘The Network That Works for You,’ developed in partnership with McCann. Marking McCann’s first major creative work for the platform, the campaign ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...