A Malaysian company has come under fire after footage emerged online showing its employees participating in an extreme ice bath activity. The company, Victoria's Vitality — known for its health and ...

Scott McLaren, 33, from Corstorphine, began his challenge in July, and has been sitting in an ice bath in his garden every day, having buckets of ice poured over his head, and then staying in the icy ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

As swimmers, a lot of pain is endured on the path to success, both physical and mental. And yet, perhaps the most excruciating part of the swimming world is a method used for recovery. Ice baths, also ...

WARSAW, Poland, Aug. 26, 2025 /PRNewswire/ -- A new social study involving 9,150 participants from 47 countries has revealed a startling modern truth: most people find it significantly harder to ...

Ice baths may have several health benefits, including helping to reduce muscle pain and inflammation and improving mood and cognitive ability. Ice baths involve immersing the body in cold water.