In addition to video sound effects, Text to Avatar is launching in beta. It allows you to turn scripts into avatar-led videos. Just a year and a half ago, the latest and greatest of Adobe’s Firefly ...

Much of the news and product updates Adobe dropped this week was, unsurprisingly, centered around generative AI. But while most of this year has seen massive leaps in image and video generation, Adobe ...

Ahead of Adobe’s announcement today of a whole range of powerful Firefly AI capabilities, we talked to the company’s VP of Product Management, GenAI (Firefly), Zeke Koch, about what’s coming down the ...

Adobe is updating its Firefly AI assistant and adding it to Premiere, Illustrator, InDesign, and Frame.io. The company has given the assistant new abilities to make brand kits, product videos, and ...

In an exclusive interview, Adobe shares how the company is building Firefly to be your forever partner for AI creation. Anyone who’s used an AI image or video generator knows that these tools are ...

Adobe is bringing its Firefly generative AI tools to the iPhone and Android, launching a new mobile app that lets you create and edit images and video from anywhere. The company also announced it's ...

On Wednesday, Adobe unveiled Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the ...

LOS ANGELES--(BUSINESS WIRE)-- Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced groundbreaking new AI tools, models and agents in Adobe Firefly, the ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Generative AI products that can create amazing images and videos indistinguishable from real ones have practically democratized photoshopping. You no longer need years of training or expensive ...

We rate Adobe Strong Buy with a $604.27 price target, driven by AI monetization, platform lock-in, and expanding margins. Firefly Video Model and premium AI tiers are near-term catalysts, boosting ...

Adobe is rolling out the public beta for its Firefly AI Assistant later this month, turning complex creative workflows into a simple chat interface across applications like Photoshop, Premiere, ...