When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda. She'd been compelled by influencers to look into the service. "The Instagram algorithm and ...

I’ve been thinking about color a lot lately—what shade of lip liner accentuates my lips, what paint color would look best on the walls of my new apartment, which heel matches my favorite dress. Up ...

E.l.f. Cosmetics aims to remove the guesswork out of the viral beauty craze of consumers using color analysis to find colors of makeup and clothes. The beauty brand created a microsite, “color ...

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If you were a teenager in the early 2000s, like me, you likely painted your cheeks with sparkling bronzer — the more, the better. Thank God that MySpace is defunct, because photos of myself from that ...

I know what colors suit me. But when it comes to makeup, I don't know what to change or how to change it.Have you ever felt ...

I want to be a Moonlit Winter! It makes me think of crunchy snowdrifts and hot toddies and burnished rosy cheeks and cherry red lips. Alas, this is not to be. Jeannie Stith, the founder and CEO of ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...

I think I know myself pretty well, but I still like confirmation. I’ve taken every personality test under the sun, from Myers-Briggs (I’m an ENFJ) to Enneagram (I’m a type two). I grew up in a hippie ...

Seasonal color analysis is having a moment, thanks in part to TikTok, where Gen Z and Millennial users regularly post pictures of a celebrity’s outfit-led glow-up once they apparently discover their ...