Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Fans of Wallace and Gromit can see the clay models used in the films and some interactive displays.

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

California-based startup Lucid Motors makes some of the most impressive electric vehicles on the planet. Their designs are stunning, their tech is class-leading, and their straight-line performance ...

A lot of people are obsessed with scale-model restoration projects but also enjoy watching crash tests of vehicles, but what happens if you combine a painstaking creation process with destruction? A ...

The 3D printing revolution has transformed a lot of industries, but according to [Insider Business] the car industry still uses clay modeling to make life-sized replicas of new cars. The video below ...

It’s no secret that Rivian is working on a more affordable model line based on the so-called R2 platform that will go into production as early as 2025-2026, as the American EV company’s Chief ...