Elf' alum Zooey Deschanel talks her new Bath & Body Works 2026 holiday line, favorite seasonal scents, and party hosting tips ...
What You Should KnowBath & Body Works is going big for holiday with its most ambitious campaign yet: Season of Wonder, a fully integrated ...
Bath & Body Works has launched its Season of Wonder holiday campaign in Canada and the U.S., featuring new fragrances, ...
Bath & Body Works is responding to customer feedback with a new store concept designed to change how shoppers discover products.
Bath & Body Works is taking a unique approach to that challenge, expanding its partnership with Ulta Beauty for the holidays ...
Zooey Deschanel shares her favorite Christmas traditions, holiday scents and details of Bath & Body Works’ Season of Wonder ...
Bath & Body Works opened its first Feel Good Concept store today. What You Should Know. Bath & Body Works today opened its first Feel Good concept store in Charlotte, North Caroli ...
"I would be careful about adopting a premium retail aesthetic that makes the brand feel less distinctive or affordable." ...
Store experience shift puts Bath & Body Works in focus Bath & Body Works (BBWI) is rethinking its core retail setup after ...
The Feel Good concept is now open in Charlotte, North Carolina, and features easy navigation and enhanced testing experiences.
The fragrance retailer Bath & Body Works is rethinking where it operates stores and how shoppers discover its products, even ...